Priceless Realty

Priceless Realty is a family-owned Southwest Florida brokerage with roots dating to 2003. Brothers Fred and Tony Price operate independently owned offices under the same company name, with Tony leading the Fort Myers location. The business represents buyers and sellers of residential homes, vacant land, and investment properties across Lee County and neighboring communities. Tony also handles commercial property and development land, drawing on his experience as a property owner and investor. The office serves areas including Alva, Lehigh Acres, North Fort Myers, and Estero. Its long-standing local presence and referral-based business reflect an emphasis on personal relationships rather than a franchise model.

The Fort Myers team maintains a public record of active listings and completed sales, allowing visitors to see examples of its work. Agents assist with property pricing, showings, negotiations, and closing coordination. Landowners and commercial clients can discuss development potential and transaction considerations directly with Tony. The brokerage's two-office structure preserves independent local leadership while extending its reach across Southwest Florida.